Last week, a lovely lady sent me a desperate email. Attempting to update her home before putting it on the market, she was sitting in a pile of granite and hardwood samples and was completely overwhelmed.
When I arrived at her home, she showed me her favorite hardwood sample – although the small sample looked nice, I knew that when it covered the entire floor it would read orangy-red. Orangy-red undertones DON’T SELL in today’s market.
Then she showed me her granite samples. She believed that granite with black in it would be popular, so she chose several variations of that. Unfortunately, she didn’t have any black in the entire kitchen – nothing to tie the black in to the existing elements. On top of that, the granite samples she chose were very busy – with lots of colors and busy veining. That kind of granite doesn’t appeal to every buyer, and comes across as too personalized. Busy, overly-veiny granite DOESN’T SELL in today’s market.
When she showed me through her home, she told me she was repainting the walls in the same color they were currently painted. Hmmm. I had to explain that her yellow walls with a heavy peach undertone would be perceived as dated by potential buyers, and that she had an opportunity to change the paint to an updated neutral that would make the house feel brand new. Peachy-yellow DOESN’T SELL in today’s market.
During our visit, the lovely lady learned what sells and what doesn’t sell in today’s market. Now she doesn’t have to guess what buyers want or don’t want, she really knows!
UPDATE: Get my new book, Psychological Staging – Homeseller’s Edition to find out all the things buyers want and exactly what they don’t want!