Changing Lives with Psychological Staging – Before and After

Tomorrow I’ll begin training 15 strangers who will earn their Expert Psychological Staging certifications by week’s end. People are coming in to take my Nashville course from Maryland, New Jersey, California, Alabama, and Texas (to name a few). Beyond the classroom, I provide ongoing mentoring, promotion, and referrals to EPS™ stagers as they either launch their business or tackle staging challenges.  I have some super-talented graduates, and today I’m featuring the outstanding work of Nashville-based Amy Dennison.

Amy Dennison - Dennison Home Staging
Amy Dennison – Dennison Home Staging

 

Amy graduated from my EPS™ class in 2015 and has since started her own staging business called Dennison Home Staging. She specializes in vacant and occupied stagings, but she prefers occupied stagings because she loves the challenge of working with what people have & doing her “magic” to make the home show its very best.  A girl after my own heart! Staging is a second career for Amy, and I have to say, I think she chose the right one this time . . .

Recently, Amy had an opportunity to stage a home that was soon going on the market.  The home was quite crowded with furniture and toys, and had been well-loved by a family of four. Tragically, the mother died several years ago and left two young children and a husband. The dad had to continue raising his two young children on his own, and he’d done an excellent job. He knew his priorities – the kids came first. Things piled up and time passed.

dennison_before1before

Eventually, Dad met a lovely woman. Plans were made to sell the home and make a fresh start as the family was about to grow. Obviously a bittersweet time for this father, he had to sift through lots of old memories even while he was beginning a new chapter of his life.

His real estate agents called Amy in to stage the home. In Psychological Staging training, we focus on how to work with emotionally attached homeowners, so Amy was well aware of the challenges here.  She felt truly privileged to help this man move on to the next chapter of his life. And I couldn’t be prouder of her hard work and her application of all psychological staging techniques she learned in the EPS™ course.  Check out the AMAZING after of the room you just saw:

psychological stagingafter

What a difference! Before, it was difficult to see anything but the dark furniture. Now the focus is exactly where it should be: on the architecture of this beautiful home. Amy’s carefully staged room highlight the lovely bookcases, the gleaming hardwoods, and the beautiful windows – those are the things that sell a house.

dennison_before3living room before

 

 dennison_after1

living room after

 

You can hardly tell it’s the same home. It may look like magic, but it’s Psychological Staging! Here are a few other spaces in the home:

dennison_before4

dining room before

 

dennison_after3

dining room after

 

dennison_before2

master bedroom before

 

dennison_after4

master bedroom after

 

Staging has its rewards – for all parties involved. Amy received this note from the seller at the end of the project:

“It looks incredible. Thank you . . . this may have been the hardest thing I’ve ever done physically and mentally – but it’s going to be worth it. It feels good to get rid of so much stuff that we never used – and especially the stuff I didn’t even know we had that has been cluttering up the house and our life. Thank you so much for your help!”

Psychological Staging™ helped this family move onward and upward, and that’s all kinds of rewarding for Amy!

stamp-of-approval

 

Dennison Home Staging is a Decorologist-approved staging company. If you have a home to sell in the Nashville area and want the kind of results you saw today, give Amy Dennison a call!

 

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19 thoughts on “Changing Lives with Psychological Staging – Before and After

  1. Alexis says:

    The home looks absolutely beautiful. Great staging. It’s interesting that less is more when it comes to selling your home. Fabulous info for anyone thinking of selling their family home.

  2. chris says:

    This is amazing. Not only fantastically staged, but what an incredible help for the the seller who has had a really hard situation to deal with the last few years.
    Win win win all around…Bravo Amy!

  3. Cheryl says:

    Was this staged with all of the seller’s stuff just used in different ways? Or was some of their stuff moved out and stuff rented to stage? I always wonder about that.

  4. Paula Van Hoogen says:

    Kristie & Amy, I pray this article gets seen from coast to coast. You are so correct– this IS a life changer. We ( Americans) ALL need to perhaps actually live this way– with so much less.
    We are in the midst of spending this winter getting our house emptied of all our personal things to rent it out for vacationers next summer.
    I am saving this article for INSPIRATION!
    Superb job Amy! You learned WELL!!!!
    ??

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