Tag Archives: home staging

Considering Home Staging Training? The Three Short-Sighted Mistakes You’ll Regret

I’ve received many emails lately from people anguishing over which home staging training program to take, so I thought it might be helpful to write this post. I’m going to be honest:  I’m not someone with a background in marketing or business. The one thing that still makes me cringe after all these years is […]

Neutral Paint Colors for Historic Homes? No Way!

Time and again, I’ve seen people use neutral paint colors for historic homes. With very few exceptions, it doesn’t work. Why not? Beige and gray paint colors have been all the rage for go-to interior colors since the 1990’s. Not so much prior to that. Your grandparents and grandparents’ grandparents were looking to brighten up […]

Study Confirms: Staging Colors Increase Home Sale Prices

I’ve been saying it for years now – the right staging colors increase the sales price of homes on the market. I believe it and have built my business on it!   Tomorrow is the first day of the Expert Psychological Stager™ certification course that I developed after a decade of staging homes to sell […]

The Last 10% – The Art and Science of Photostyling

Let me start by saying I am NOT a professional photographer. But I know the power of really great photostyling. I recently had the opportunity to do a little speed staging for one of my favorite local Realtors, who just happens to be married to my former office manager, Allison! While Allison now stages most […]

How To Choose Paint Colors for Staging Homes

Is choosing paint colors for staging homes to sell different than choosing them for a home you plan to continue living in? Yes and no. While I guide all my clients towards colors that update their home while taking their existing finishes into account, I want the homeowner’s personality and personal preferences to shine through […]