Home Staging – What NOT to Do

I spent much of the Labor Day weekend preparing the presentation and manual for my Psychological Staging Training in a little over two weeks. In reviewing and gathering old staging photos to use in my presentation, I stumbled on a blogpost I wrote over four years ago that I thought I would share with you guys.  I think you’ll get a kick out of it:

 

Did you know that staged homes sell for about 15% more money in 1/4 of the time of unstaged homes?  Good home staging is a must in today’s difficult real estate market.  You have only one chance and about 15 minutes to make a prospective buyer fall in love with your home.  With fewer eligible buyers, you have to make every showing count – big time.

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The following photographs are “befores” of some of my early clients’ homes.  All of my clients are wonderful and talented people – but everyone needs a little help to make the sign in the front yard go from “For Sale” to “Sold.”  Names are withheld to protect the innocent and the unstaged.

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So Who Wants to Become an Expert Psychological Stager™?

Today is my 45th birthday, so this blogpost will be short and sweet!  The countdown is on (just over three weeks) for our home staging training course where 23 attendees from 7 states will earn their certification as an Expert Psychological Stager™.

 

Expert Psychological Stager Logo 600x444 So Who Wants to Become an Expert Psychological Stager™?

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On the Cover of Everyday Home Magazine

The fall edition of Everyday Home magazine will hit the stands on September 22, and I’m on the cover (sort of).

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The 3 Rules for Home Staging Props

School starts next week, and I’m getting a little frantic making sure everything is ready for the girls to get this school year off to the best start.  The start of school signals changes for my schedule, too, so I decided it was a good time to organize my home staging prop inventory. Every good stager needs some awesome decorative props!

7O3A8920 600x452 The 3 Rules for Home Staging Props

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The Decorologist Home Staging Tips on Talk of the Town

Last week, I spent one morning taping a couple of segments of the Nashville-based Talk of the Town television show.

7O3A8782 600x422 The Decorologist Home Staging Tips on Talk of the Town

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Home Staging Comes Full Circle

Over five years ago, I staged an occupied home in Franklin for some friends who were moving out-of-state.  It sold to a family who were new to the Nashville area.  The new homeowners soon contacted me about helping them decorate their “new” home.  It was a fun experience working with two different clients with different furnishings in the same house!

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All You Need to Become an Expert Psychological Stager

I am really excited to offer this opportunity to those of you who are ready to start your own Home Staging business or take your game to the next level as a Home Staging professional.
Over a decade of home staging, I have developed a unique system and mindset for staging properties to sell. This method has earned me both local and national Home Staging Awards and has made The Decorologist one of the most well-known staging experts in the country. This course will teach you a whole new way of thinking about Home Staging and set you up to apply advanced staging techniques to any residential property.  Not to mention, you will leave the course as a certified Expert Psychological Stager(EPS).  As you probably know, there are other training programs out there – and we encourage you to check them out before deciding whether or not you want to take our course.  Our price is highly competitive and the specialization of the training will set you apart from the rest.
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WHEN: September 18th, 19th, and 20th, 2014

The training will be from 9-5 on Thursday and Friday, and 9 until about 1pm on Saturday, including a mix and mingle event on Thursday evening.  Over the three days, I will answer all your questions and give you hands-on experience that you cannot receive by just reading books and blogs.  I will walk you through training exercises that will teach you how to put my techniques into practice.  On the final day of training, you will actually be onsite, staging a real home on the market with one of the top realtors in Nashville.

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You will learn how to stage any home from start to finish, manage emotionally-attached clients, appeal to the emotions of all buyers, use the psychology of color in staging, build your arsenal of staging props, build your own unique business in the field of staging and design, and so much more.

WHERE:  Brentwood, TN 37027 (15 minutes from Nashville International Airport, downtown Nashville, and historic Franklin). Our training venue and lunches are being sponsored by Joe Repass of F&M Mortgage, one of the best in the business of financing the American dream of home ownership.


WHAT DOES THE COURSE INCLUDE?
  • 3 days of live, in-person training by The Decorologist® (including onsite staging of a property for sale)
  • Training manual filled with my Psychological Staging techniques, starting or growing your Staging business, and forms that you will need
  • A printed bound copy of my soon-to-be-released, Psychological Staging: Home Staging Secrets of The Decorologist 
  • Professional photographed before/afters from the onsite Staging to start your own portfolio
  • Certification as an Expert Psychological Stager (EPS)
  • Breakfast and lunch on Thursday and Friday, afternoon snacks and sodas/water/coffee throughout the day
  • Ongoing support via a private facebook group for EPSs only
LODGING:  
Here is a link to nearby hotels: Hotels plus things to do in Nashville.
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COST:  The cost of the course is $1799
BUT SIGN UP BY JUNE 30, 2014 AND GET THE SPECIAL PRICE OF $1599  
This fee in non-refundable.  However, if for any reason you cannot attend, the payment can be applied to a course offered at a later date. We are limiting the class to approximately 20 participants in order to provide an intimate and intensive learning experience. Due to early-bird sign-ups, this class is already over half full.  Also, you do not need to already be a design professional to attend and receive certification – you only need the passion and desire to start a new and exciting chapter in your life.

Remember, this is an investment in your future.  We hope to see you in September!
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