On the Cover of Everyday Home Magazine

The fall edition of Everyday Home magazine will hit the stands on September 22, and I’m on the cover (sort of).

everydayhomecoversabrinasoto 442x600 On the Cover of Everyday Home Magazine

[Read more...]

The 3 Rules for Home Staging Props

School starts next week, and I’m getting a little frantic making sure everything is ready for the girls to get this school year off to the best start.  The start of school signals changes for my schedule, too, so I decided it was a good time to organize my home staging prop inventory. Every good stager needs some awesome decorative props!

7O3A8920 600x452 The 3 Rules for Home Staging Props

[Read more...]

The Decorologist Home Staging Tips on Talk of the Town

Last week, I spent one morning taping a couple of segments of the Nashville-based Talk of the Town television show.

7O3A8782 600x422 The Decorologist Home Staging Tips on Talk of the Town

[Read more...]

Home Staging Comes Full Circle

Over five years ago, I staged an occupied home in Franklin for some friends who were moving out-of-state.  It sold to a family who were new to the Nashville area.  The new homeowners soon contacted me about helping them decorate their “new” home.  It was a fun experience working with two different clients with different furnishings in the same house!

7O3A7970 600x440 Home Staging Comes Full Circle

[Read more...]

All You Need to Become an Expert Psychological Stager

I am really excited to offer this opportunity to those of you who are ready to start your own Home Staging business or take your game to the next level as a Home Staging professional.
Over a decade of home staging, I have developed a unique system and mindset for staging properties to sell. This method has earned me both local and national Home Staging Awards and has made The Decorologist one of the most well-known staging experts in the country. This course will teach you a whole new way of thinking about Home Staging and set you up to apply advanced staging techniques to any residential property.  Not to mention, you will leave the course as a certified Expert Psychological Stager(EPS).  As you probably know, there are other training programs out there – and we encourage you to check them out before deciding whether or not you want to take our course.  Our price is highly competitive and the specialization of the training will set you apart from the rest.
7O3A6391 600x400 All You Need to Become an Expert Psychological Stager

WHEN: September 18th, 19th, and 20th, 2014

The training will be from 9-5 on Thursday and Friday, and 9 until about 1pm on Saturday, including a mix and mingle event on Thursday evening.  Over the three days, I will answer all your questions and give you hands-on experience that you cannot receive by just reading books and blogs.  I will walk you through training exercises that will teach you how to put my techniques into practice.  On the final day of training, you will actually be onsite, staging a real home on the market with one of the top realtors in Nashville.

PsychologicalStagingCVR R 466x600 All You Need to Become an Expert Psychological Stager
You will learn how to stage any home from start to finish, manage emotionally-attached clients, appeal to the emotions of all buyers, use the psychology of color in staging, build your arsenal of staging props, build your own unique business in the field of staging and design, and so much more.

WHERE:  Brentwood, TN 37027 (15 minutes from Nashville International Airport, downtown Nashville, and historic Franklin). Our training venue and lunches are being sponsored by Joe Repass of F&M Mortgage, one of the best in the business of financing the American dream of home ownership.


WHAT DOES THE COURSE INCLUDE?
  • 3 days of live, in-person training by The Decorologist® (including onsite staging of a property for sale)
  • Training manual filled with my Psychological Staging techniques, starting or growing your Staging business, and forms that you will need
  • A printed bound copy of my soon-to-be-released, Psychological Staging: Home Staging Secrets of The Decorologist 
  • Professional photographed before/afters from the onsite Staging to start your own portfolio
  • Certification as an Expert Psychological Stager (EPS)
  • Breakfast and lunch on Thursday and Friday, afternoon snacks and sodas/water/coffee throughout the day
  • Ongoing support via a private facebook group for EPSs only
LODGING:  
Here is a link to nearby hotels: Hotels plus things to do in Nashville.
IMG 9917.CR2  600x422 All You Need to Become an Expert Psychological Stager
COST:  The cost of the course is $1799
BUT SIGN UP BY JUNE 30, 2014 AND GET THE SPECIAL PRICE OF $1599  
This fee in non-refundable.  However, if for any reason you cannot attend, the payment can be applied to a course offered at a later date. We are limiting the class to approximately 20 participants in order to provide an intimate and intensive learning experience. Due to early-bird sign-ups, this class is already over half full.  Also, you do not need to already be a design professional to attend and receive certification – you only need the passion and desire to start a new and exciting chapter in your life.

Remember, this is an investment in your future.  We hope to see you in September!

I Just Can’t Stage Them All

Over the last year, I have found myself having to turn down too many home staging jobs because I’m so booked up.  So many Realtors and homeowners need help getting properties ready to sell, and they need help fast.

DSC 9586 600x414 I Just Cant Stage Them All

The Decorologist

[Read more...]

Staging the Icon Highrise in Nashville

Have you ever dreamed about living in a swanky downtown highrise like the Icon in Nashville?  Imagine – living right above all the coolest restaurants and the nightlife, plus a killer view from every vantage point . . .

7O3A5864 600x567 Staging the Icon Highrise in Nashville

 Nashville’s Icon in the Gulch

 

A few weeks ago, I Speed Staged two condos in the Icon – one right after the other.  I snapped some pretty good photos of the larger of the two condos and thought you’d like to see them.  Let’s start with a couple of the “befores.” This is the previous view of the kitchen and living room area.  It’s VERY important that the seller opens all the window shades for every showing, of course.

7O3A5764 600x410 Staging the Icon Highrise in Nashville

before staging

The bedroom kinda resembled a cell block before:

7O3A5778 600x400 Staging the Icon Highrise in Nashville

before staging

The office/den looked a bit off-kilter, like they had just moved in the sofa and left in the middle of the room.

7O3A5774 600x407 Staging the Icon Highrise in Nashville

before staging

Allison and I got at it – moving around furniture, pulling out accessories from cabinets and closets, and packing away anything that didn’t play up this fabulous highrise condo.  When you have lots of gray (walls and concrete floors), punches of color are helpful.  We used color to move the buyers’ eyes across the space and to features we wanted to highlight.  Here are the after photos:

7O3A5875 600x400 Staging the Icon Highrise in Nashville

7O3A5877 600x400 Staging the Icon Highrise in Nashville

7O3A5798 600x400 Staging the Icon Highrise in Nashville

7O3A5824 395x600 Staging the Icon Highrise in Nashville

7O3A5846 600x400 Staging the Icon Highrise in Nashville

7O3A5849 600x434 Staging the Icon Highrise in Nashville

7O3A5837 600x446 Staging the Icon Highrise in Nashville

If I were young, single, and childless, this is definitely where I’d want to live!  How about you?

pixel Staging the Icon Highrise in Nashville