Announcing 2018 Pantone Color of the Year – They Never Cease to Amaze Me

Have you heard the news? The 2018 Pantone Color of the Year is Ultra Violet.

2018 pantone color of the year ultra violet

I’m 100% sure my mother-in-law will be very happy! Whether you love it or hate it, don’t put too much stock in it.

Pantone started the “Color of the Year” mania back in the year 2000 as a marketing ploy, and boy-howdy, they struck gold with that one. Color is extremely powerful and influences our purchasing choices so much – it’s estimated that 85% of our purchases are made based on their color. I talk about this in depth when training home stagers, as the colors you use in staging homes can truly impact how quickly a house sells.

Hardly anyone had even heard of Pantone before 2000, but the marketing genius of Color of the Year changed that! Everybody has since jumped on this bandwagon, with paint companies announcing their own Color of the Year every fall. Here’s a few of the bigger paint companies’ picks for 2018:

image from Apartment Therapy

You’ll notice there’s not a lot of consistency, and very little rhyme or reason to the various choices.

As for Pantone, they are saying that they hope that blue and red, the colors used to designate America’s liberal and conservative politics, can become a more harmonious purple:

“It’s truly a reflection of what’s needed in our world today,” Laurie Pressman, vice president of the Pantone Color Institute, told The New York Times.

“It’s also the most complex of all colors because it takes two shades that are seemingly diametrically opposed — blue and red — and brings them together to create something new,” added Leatrice Eiseman, Pantone’s executive director.

Although blue and green are exceedingly more popular, purple makes the top 3 for women’s favorite color. If you know a woman who loves purple, this might make a great Christmas gift this year:

find it here

Interestingly, it makes the top 3 for men’s most HATED color. Given current events, the battle of the sexes may have influenced the choice of the 2018 Pantone Color of the Year.

Sadly, my pick didn’t make the cut. But I still betcha we’ll be seeing more of my choice in the coming year than you will see this purple.

What do you think? I’d love to hear your reaction to the news of next year’s “big color.”

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Laurel Bern
2 years ago

Oh Kristie,

No words, other than purple eye shadow it is!

This might possibly their worst choice ever.

But Barney lovers will be thrilled!

jeannie casey
2 years ago

It’s a terrible choice. how does that compliment any colors currently used in homes? I don’t think it will work with the Tuscan brown so many people have still in there houses.

Lynn D.
Lynn D.
2 years ago

I love it. We have a Porsche 911 GT3 RS in the colour Ultra Violet, with yellow brake calipers and seatbelts. Google the car – it is absolutely stunning! UV is a great colour for a pedicure as well 🙂

Elizabeth Scruggs
2 years ago

can. not. even.
it’s all about that dolla bill….
who in the world will use this??

Rita Shaw
2 years ago

My goodness gracious.That will be a hard color to work into all but a pre teen bedroom or a funeral parlor.

Rita Shaw
2 years ago
Reply to  Rita Shaw

The new season of The Crown starts tomorrow night, I could wrap myself up in that purple robe and feel very royal.

2 years ago

That’s a lovely color…in small doses. Very few people would want to paint a room in that color, but it will make for nice accents and clothing.

For the record, Barney is a softer, redder purple. He also had green accents that did not go well with his shade of purple/fuschia. My kids are out of the Barney stage now but I vividly remember the particular dinosaur.

2 years ago

I do like purple, but I don’t own any purple clothes and I would never paint anything in my house purple! So I guess I just like it from afar! Ha!

Jenny B.
Jenny B.
2 years ago

My mother-in-law will be so happy too! 😉 I love to WEAR purple, but I don’t like to decorate with it much other than in bouquets.

Jean Molesworth Kee
2 years ago

Blergh! I don’t pay much attention to these “picks” . And color forecasting probably makes a difference in the textile mills of China and Italy but seems very irrelevant to me. Though I am a big fan of plums and purples (especially tulips) as an accent. That said, I did just do a GORGEOUS library in F&B Brinjal– perfect complement to golden/orange pine floors.

2 years ago

I love this. Pretty funny, ’cause ultra violet is a color we can’t even see. What for next year, infra-red?

2 years ago

Absolutely love it!

2 years ago

Not a fan….at all. I get the symbolism but they could not have picked a more polarizing color. I guess it just reflects the current state of our country.

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