Study Confirms: Staging Colors Increase Home Sale Prices

I’ve been saying it for years now – the right staging colors increase the sales price of homes on the market. I believe it and have built my business on it!

right staging colors


Many of you know that I founded the RESA-accredited Expert Psychological Stager™ certification course after a decade of staging homes to sell quickly and for top dollar. Our course offers the most specific and proven paint color instruction for staging in the business. I say that with all confidence, because IT’S TRUTH.

Last year, a well-known home stager publicly said something like:  “Anyone can do paint color – all you have to do is choose one of the paint company’s Color of the Year and you’re good.” I probably shouldn’t put that in quotes, but that’s the gist of what she stated regard to the need (or lack thereof) of color instruction for staging. Wow, is she ever underestimating the power of staging colors!

Zillow just put out a study that confirms what I’ve known all along – the right paint colors increase sales prices of homes. Zillow’s 2017 Paint Color Analysis looked at more than 32,000 photos from sold homes around the country to see how certain paint colors impacted their sale price on average. You can read all about the particulars here, but these are some high points:



Houses with bathrooms painted light blue sell for more (over 5K!), while those painted white sell for less (-4K).

Houses with dining rooms painted gray-blue or dark blue sell for more (+2K), while those with red walls sell for less (-2K).


color design by The Decorologist

Houses with living rooms painted beige or oatmeal (greige) sell for more (+1.8K), while those painted blue sell for less (-800).

Houses with kitchens that are soft blue or gray-blue sell for more (+1.8K), while houses with yellow kitchens sell for less (-800).


color design by the decorologist

color design by The Decorologist

Exteriors painted greige sell for more (+1.5K), while those painted taupe or brown sell for less (-2K).


I know what you’re thinking: WHICH light blue? WHICH greige? etc. There are millions of colors to choose from, but I teach my EPS™ stagers EXACTLY which staging colors to use and where to use them. The March 2019 EPS™ course is coming up, and space fills up fast! Be sure to secure your spot soon if you want to join this elite group of home stagers with all the paint color knowledge needed to sell homes for more money!



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Phyllis E
Phyllis E
3 years ago

Thanks so much for posting this, Kristie! You have provided me with some more good ammunition to convince my husband WHY we need to repaint most of our home, as we are prepping it to sell, as most of our colors are not in the “sell for more” range (as I have been trying to tell him!” Most of our first floor is currently a light golden yellow–including the kitchen! It would be interesting to find out which color kitchen cabinets sell for more–and wood stained vs. painted, etc. I love the home that you are going to be using… Read more »

Phyllis E
Phyllis E
3 years ago

Kristi, I told my husband about the statistics in the article, and, and wouldn’t you know it, he googled it and found an earlier, Zillow article from 2016 that stated that yellow kitchens sell for more, LOL! ( However, mind you, the kitchen they showed to illustrate it had WHITE cabinets!) I tried to tell him that the general public has finally gotten tired of yellow since last year, ha, ha! To tell the truth, I think that Zillow’s statistics for kitchens probably need to be correlated with the other finishes to truly be meaningful. I mean, maybe those blue… Read more »

3 years ago

Hi Kristie,
Very interesting post. While I don’t question your expertise on color selection (or Zillow’s findings), we have been looking at houses in the south Florida area (over $500k) and we find that most of the kitchens in this area have dark or darker cabinets and white tops (marble, quartz, etc.). I wonder if these findings are different for certain areas. Do you have an opinion about that?

Jenny Baker
Jenny Baker
3 years ago

This is great information (as always) that I can use to help get my parents house ready to sell. There are some really bold colors in there right now! By the way, love, love, love the area rug in the dining room picture. Are you able to share any information on that. I am wanting to redo my open concept – LR, DR area with those colors. I have seen wallpaper similar to that pattern that I love, but not sure about how would look. The open concept has minimal walls and if there is a wall there are windows,… Read more »

3 years ago

Hey Kristie – I found your blog through Kelly’s and I LOVE it!

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