I just staged a property to sell in a high-end suburb of Nashville. The realtor who hired me sent some preview photos last week, asking what color the dining room should be painted.
Let me put you in my shoes – what might you do to make the biggest impact (for the least amount of money) in showcasing this dining room? What kind of impression would you want to make on homebuyers?
One of things I preach in my Expert Psychological Staging course is the power of the right paint color and right paint color placement. Sometimes when choosing the “perfect” paint color, people apply it in the wrong places with the wrong finish. The result is lackluster at best, dated at worst.
As soon as I saw the photo above, I knew there were some really great elements in this room that could be better highlighted with the right color placement. I told the Realtor to have the homeowner to paint the area below the chair rail the same white and same finish as the trim color. It took a little convincing, but the homeowner agreed and this was the room when we arrived to stage on Tuesday:
after painting, before staging
Just a few staging tweaks were required at that point, such a change of art, a bit of furniture placement, and tabletop and hutch styling. There was very little required to turn the “before” into this:
Psychological Staging™ is more than just furniture arrangement and accessory styling. It’s also about choosing the right paint colors and color placement to get the desired effect.
These kind of before-and-after transformations are what I live for! If starting your own business in the field of design is your dream, you can start by attending my next 3-day course in January to learn my system and become an Expert Psychological Stager™. There are 5 spots left, so give yourself the gift of a new career this Christmas by signing up here!
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